India is becoming home to not just big multinationals but
a lot of new businesses and startups which need innovative marketing and
advertising solutions without huge budgets - the time of the typical ATL
advertising is gone. Hence, advertising agencies too are changing their tactics
and approaches and are constantly looking to innovate.
Here is a
list of some of the top advertising
agencies in Mumbai:
Lowe Lintas
& Affiliates: Being
the most awarded advertising group of 2015, it is now the feather in the cap of
the Mullen Lowe Group, which is a part of the Interpublic Group of Companies. The
agency has a brilliant talent pool of over 850 people across seven divisions
and eight cities all over India to manage its 250+ clients. It specialises in Advertising,
Rural communications, Design, PR, Healthcare, Film Production and Digital marketing
and advertising.
DDB Mudra Group: The DDB Mudra Group is
India’s largest integrated marketing communications and services network. DDB
Mudra Group comprises three agency networks, six specialist agencies and eleven
strategic business units which offer their expertise under four different media
forms : Media, OOH, Retail and Experiential marketing. It specialises in Media
Planning & Buying, Digital & New Media, Data-driven Marketing, Health
& Lifestyle, OOH, Retail Design and Visual Merchandising, Navigation
Solutions, Experiential Marketing (Promotions, Events, Rural), Trade Marketing,
Youth Marketing, Localisation Pre-Media Services, Content Creation, Strategy
and Design Consultancy.
Scarecrow
Communications:
The only Indian agency featured among top 16 – the world’s leading independent
agencies 2015. (invited by the network one & published by campaign magazine
UK.) Five years old – scarecrow is one of India’s largest independent agencies
& one of India’s fastest growing ad agencies, which has offices in Mumbai
and Delhi, and has handled communications of the brands from various
prestigious corporations like ITC, Reliance Adag, reliance industries, Emami,
Zee, Danone, nestle, Henkel, Generali, Barclay, DBS, housing.com, Panasonic,
Viacom, Dharampal Satyapal, Bacardi, Rupa, Wagh Bakri, Religare, Capital First,
Shriram, SBI, and Bharat petroleum, etc.
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